Press & Events

What do you do when the press turns on you? I asked Ed Katz — a veteran of high-stakes reputation management—how professionals should respond when the narrative goes sideways. His answer wasn’t spin. It was stewardship. In this 2.5-minute spotlight, Ed shares how to reframe bad press without defensiveness, how to protect your team’s morale, and how to lead with integrity when the spotlight feels harsh. This isn’t just for PR pros. It’s for anyone whose work, name, or mission has ever been misunderstood. If you’ve faced scrutiny—or fear you might—this conversation will help you lead through it. 🎥